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Brief info

Co-founder and director of leading UK creative agency Tour Design, Bruce’s 25 year plus career in live entertainment design includes an astonishingly diverse list of clients including bands such as Green Day, Massive Attack, Foo Fighters, The Killers, Red Hot Chilli Peppers, Coldplay, Take That, Noel Gallagher, The Stone Roses and the Spice Girls, and events including All Tomorrow’s Parties, Big Chill Festival, V-Festival, We Love Space in Ibiza, Hampton Court Palace Festival. The list could go on…

Bruce first dipped his toes in the music industry in his late teens, promoting jazz, soul, funk and acid jazz gigs in his native North London, designing the flyers and posters himself using Letraset, and traditional cut and paste. Those were the days. Self-teaching himself on Apple Macs enabled him to take his artwork to the next level and he joined leading entertainment advertising agency, Sold Out, in 1995.

His first client was the Jazz Café – a perfect match– then, with Britpop in full flow and the music industry surfing the crest of a wave, he worked on tours including Oasis, Radiohead, Black Grape, Manic Street Preachers, Stereophonics and many more.

The beg decision to go it alone came in 1998, launching Tour Design with fellow designer and director Simon Collett two years later. The agency’s subsequent success in embracing the digital revolution has seen it remain at the forefront of the industry, some two decades later and counting.

Of particular pride to Bruce is his work as lead artwork designer for Teenage Cancer Trust Concerts at Royal Albert Hall, working for over a decade for producers Roger Daltrey, Des Murphy and SJM Concerts.

Aside from his design work, music-obsessed Bruce also somehow found time to be a band manager, agent, promoter and run his own record label.

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